Online ordering has become an integral part of the electrical supplies business, and Cooper believes its importance will only continue to increase in the future. The new online tool provides customers with a more comprehensive and streamlined way of getting product information and ordering products at their convenience. Modeled after other well-known online ordering systems on the market, customers will be able to gather product information, view real-time pricing and availability, access account information 24/7, track the stage of orders, and most importantly, order their products online.
“We developed this site to help make our customer’s lives easier,” said Ron Reffler, Corporate VP, eBusiness Leader at Cooper Electric. “This new tool will allow customers to do business with Cooper not only during normal business hours, but also after hours – thus always being connected to Cooper.”
“Cooper always looks to provide first class customer service,” continued Reffler. “Cooper Electric Online is another service tool for our customers, and reinforces our motto of What you want, When you want it, and Where you want it. This exciting new tool represents an extension of our sales team and distribution centers, thus providing value to our customers and differentiating Cooper from the competition.”
An integrated internal and external plan has been launched around educating and training Cooper’s internal employees about the functionality of the website, as well as communicating its convenience and value to the customer base.
In an effort to build awareness, and to make this new service of interest to its customers, Cooper Electric will promote a charity of the month on the new web site. A percentage of total online sales will be donated to the selected charity organization each month.
For further information, please visit www.cooper-electric.com.
About Cooper Electric Supply Co.
For over 40 years, Cooper Electric has provided the New Jersey, New York, and Pennsylvania markets with expert electrical supply and service capabilities. Established in 1961 as a family-owned business, Cooper Electric, a Sonepar USA company, is a full-line, single source wholesaler of electrical supplies. Headquartered in Tinton Falls, NJ, Cooper Electric has over 25 locations, 500 employees strong, and is supported by Distribution Centers throughout the tri-state area
