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01 September 2006

Added value: a differentiating factor

James Cameron, Stuart Irby, Sonepar USA

I was fortunate to be able to join Irby in March of 2005 as Vice-President of Marketing and Vendor Development.

Irby became part of the Sonepar family in October 2005.  Our company has been transformed over the past two years.  We are growing aggressively in all our markets and are very excited to be part of a global company with a tremendous commitment to the industry and a passion for our business.

In my position, I get to work with an excellent team that provides marketing support for the company in the areas of advertising and communications, market analysis, pricing, merchandising and the promotion of our e-commerce platform.  Additionally, I spend much of my time working with our key suppliers to identify areas for growth and to develop our overall relationships and business plans.

I have spent most of my career working for manufacturing companies that provide products to the electric power industry. While the manufacturing environment has a number of distinctive features, the fundamental principals for success are the same as elsewhere:  to service your customers at the highest level possible and offer additional value beyond that of the product you provide.  The emphasis on the value added component of business relationships has become the differentiating factor for many successful companies.

We need to understand and adapt to our changing business environment and lead the way in getting new products and services to our customers.  Understanding our relationships with suppliers and how suppliers measure success will help us to be better business partners and ensure that they consider us their preferred distribution channel.



 
 
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