This is not a movie; it’s Barcameniamoci, the original incentive event Sonepar Italia organized for its most special customers.
70 customers from all branches of the Italian opcoms, accompanied by their salesperson, were involved in the promotional event spanning the first two weekends in June. From Friday morning to Sunday evening, the participants lived on board. With the help of professional skippers, they learned game rules, group cohesion, team communication skills and racing tactics. The next step was preparing physically and mentally for competitive engagement.
At last came the races. Both exciting and fun, they served to strengthen the bonds between team-mates and determine who was to win the day.
The victory cup, now proudly displayed on the counter of the winner branch, will be offered again as next year’s prize in a new edition of Barcameniamoci.
* A match race is a duel between two identical boats, composed of three legs between two marks aligned with the wind’s axis. The boats first sail upwind, compelling the crews to tack. In the run back, they sail downwind.
