According to a market research study by Forester Research, Germans will make online purchases totalling about €23 billion in 2006. For 2011, the market researchers forecast a figure of more than €62 billion. This market is growing by an average of 22% per annum in Germany. With eas-y.de, electrical product suppliers can have a share in this growth market.
In 2006, the shop operators will book some €2 million in sales via eas-y.de. Over 1 million customers per month visit the eas-y.de web pages. Particularly important to the success of eas-y.de has been continuous marketing of the shop, both online and through traditional advertising media. For example, Sonepar Deutschland’s eas-y.de team provides monthly advertising brochures that shop operators can distribute to their local customers. There are also ready-made exhibition stands that shop operators can rent to display eas-y at local fairs and open house events. On the Internet, search engine optimization, advertising banners on websites, so-called paid links and entries in price search engines ensure that Internet users find eas-y.de easy to use.
Originally planned as a customer loyalty measure and as marketing support for good customers from the electrical trade, eas-y.de is turning more and more into a selling platform for trade customers, developed and supported by Sonepar Deutschland.
