New concept
In October and November 2007, the EXPO – Technische Unie’s floating trade fair located on the “Jules Verne” boat– will dock at 21 moorings. Always close to the customer, Technische Unie will exhibit innovations in sanitary fittings, climate technology and heating. Under the theme of ‘LivingWorkingWellness’, the exhibition will provide smart solutions for wellness in living and working.
The usual arrangement – where every supplier has their own stand – will be replaced by a new concept. Ron Kompeer: “The upper deck will be transformed into the most beautiful sailing sanitary fittings showroom in the Netherlands. On this so-called ‘Dream Deck’, our participants will together exhibit a number of luxurious bathroom settings, showing the latest trends. This will, of course, include our new, exclusive bathroom line Arcom, which we introduced at the end of 2006.
On the lower deck – the ‘Reflective Area’ – customers will find the latest products for behind the wall, as well as clever technology for a better living and working climate. As well as all this, at EXPO 2007 customers will find all the information they need about Bathrooms Online. Bathrooms Online is a handy facility for drawing, offering and ordering bathrooms and is ideal for showrooms. In lounge there is every opportunity for exchanging ideas, knowledge and experience.”
New products
At the inspiring displays on the upper deck, for instance, the visitor will find references to the required technical installation materials on the lower deck. “Those who know how to bring form, technique and function together can respond to the consumer’s wishes”, according to Ron Kompeer. “Beautiful, stylish and comfortable bathrooms require a good combination of the right materials and techniques. EXPO 2007 provides information about new products and techniques and shows that cooperation provides new opportunities.
Further promotion
After the successful ‘Year of Luxurious Sanitary Fittings’ (2006) EXPO 2007 Technische Unie provides an excellent opportunity for further promotion in the market for luxury sanitary fittings. “The presentation in a one place of all our suppliers underlines our added value”, says Ron Kompeer. “We fully understand luxury sanitary fittings and we are proud to display our knowledge!”
