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26 December 2007
Truck Rally on tour in Eastern Finland
Sonepar Finland
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 The thirteenth consecutive SLO Truck Rally, i.e. the mobile electrical goods exhibition, took place again this autumn. This year the tour stops were in Eastern and Southeastern Finland and the targeted audience was the industrial maintenance sector - installers, foremen, designers and buyers. Twenty suppliers took part with their range of products.
The exhibition truck started its two-week long grand tour from Abloy Oy's yard in Joensuu and continued through Eastern Finland's industry via Kuopio to this year's final destination town - Kuusankoski in Southeastern Finland. The truck, which housed an exhibition of industrial maintenance electrical goods, toured almost 40 industrial plants and the visitor number totalled 800.
All parties benefit from the Truck Rally. Industrial representatives' time and energy is saved when the product exhibition arrives on their own company's doorstep. As for SLO and the exhibitors, the main benefit is that they get their products in front of exactly the right people.
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