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05 May 2008

6th Dimensional Sales Convention: assessing and setting goals

Brazil, Sonepar South America

“Those who know what course to follow always meet with favorable winds” With this maxim firmly in mind, supervisors and managers at all company sites and branches got together at the head office of Dimensional in Limeira for the company’s 6th Sales Convention.


A broad range of accents, regions and experiences from across Brazil mingled at a single location.
That diversity only recedes when the spirit of 2007 is summed up by figures and other presentations—the results turned in by the different branches offer tangible proof that this is a cohesive group of people pursuing the same goals and moving in the same direction, as suggested by the maxim above.
This annual event provides an opportunity to view and assess the financial and sales performance of the company, along with other indicators.
“Dimensional finished 2007 with a set of results that exceeded targets for the period.

The convention also gave people a chance to analyze sales targets for 2008. “In that area as well, Dimensional has set itself ambitious goals for the period, and to achieve the desired results, we’re counting on our human capital and our decidedly dynamic, modern structure.” stressed Hervé Salmon, the Managing Director of Sonepar South America.
To Cássio Omura, the Sales and Marketing Manager, the high points of this year’s convention were Dimensional’s entry into the Sonepar group and the strong growth of electrical equipment sales, particularly in the last quarter of 2007.
The target for 2008 is to sell even more.

At the convention, each site has the opportunity to describe its experiences, difficulties and achievements. According to Hervé Salmon the environment proved to be highly conducive to sharing success and benefiting from each other’s experience. “Every year, the convention changes in terms of both form and content. It’s a time when decision-makers—supervisors and managers—find out how the directors assess the work that’s been accomplished by discussing possible improvements. It’s all a matter of checking to make sure that the whole crew is maneuvering the ship in the same direction,” he joked.
Silvino Toledo, Dimensional’s Managing Director, added, “The market differences encountered by each branch are also taken into account and aligned on the basis of corporate expectations. Most importantly, the convention provides the team with a management solution and an opportunity to share the experiences that will lead us to our productivity targets for 2008, given the high-quality performance shown by all of our people.”

A further novelty at this sixth annual convention was the involvement of additional partners and departments to achieve better group dynamics. It was a first time, for example, for Paulo Siqueira, supervisor in Ribeirão Preto: “I came away a lot more motivated, due to the experiences I shares with colleagues from other branches. I now know exactly where I need to make improvements,” he explained.


Legend: Daniel Toledo (Logistic Director Dimensional); Ricardo d’Avila (Marketing Director Sonepar South America); Cássio Omura (Sales and marketing Director of Dimensional); Silvino Toledo (CEO of Dimensional); Hervé Salmon (Managing Director Sonepar South America).

 
 
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05-05-2008
6th Dimensional Sales Convention: assessing and setting goals

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