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12 May 2008

Otra Norge participates on Norways biggest electrical equipment trade fair - Eliaden

Norway, Sonepar Nordic

Otra Norge is this year participating on Eliaden for the first time. With a stand of 150 square metres, the company will show its range of what we can offer our customers.

At Eliaden 2008 distributors of products and services within all areas of the business will meet their peers and customer target groups. - At Eliaden we will be able to show ourselves as a company and which services we can offer our customers, says Marketing Co-ordinator Karianne Gulliksen in Otra Norge AS. - Over the last few years we have experienced a strong growth in turnover. We have been able to grow, and at the same time increase the profit in the company. This is due to strong effort from all the employees in the company. Hence, we felt that it now was time to participate on the trade fair.

Eliaden, which is held from 26th to 29th of May at Norges Varemesse, is the profession trade fair for the whole business. It covers the areas energy, electrical installation equipment, automation and instruments, lighting, security, heating and communication. The fair gathers thousands of people connected to the Electrical business. - It is important to strengthen the social and professional bonds to our customers. At the same time we have the opportunity to meet other people from the business and exchange experiences, Gulliksen points out.

Focus on the companys strengths
- As a wholesaler we do not see the purpose of presenting products at the fair, as we do not produce anything ourselves. We rather wish to direct our efforts to emphasize the areas service, competence and reliability. We will focus on our web shop, our new product catalogue and last but not least hand out the last issue of our customer magazine, Sinus, to all our visitors, says Gulliksen. She adds that the co-workers from IT, sales, product and markedting divisions will do their best to create attention on Otra’s stand at the trade fair.

 
 
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