Aura brings a different approach to an established market and offers an extensive range of quality and high-performing AV passive products all supplied in 100% single-use plastic-free packaging.
March 2021, Mayflex, the distributor of Converged IP Solutions, is pleased to announce the launch of a new brand of Audio and Visual Cables and Connectivity Products, called Aura.
Aura brings a different approach to an established market and offers an extensive range of quality and high-performing AV passive products all supplied in 100% single-use plastic-free packaging. The product range initially includes; Coax Cables, AV Cables, HDMI Cables, HDMI Extenders, TV Brackets, Modules and Wall Plates, AV Adaptors, and Connectors.
Andrew Percival, Managing Director commented, “We are delighted to create the Aura brand, following on from the massive success of Excel, Mayflex is well placed to develop quality solutions which are backed by our exceptional service and support.”
Andrew continued “In September 2020 we welcomed Simon Jacobs to the team who brought with him over 20 years’ experience of the AV market. Simon has worked closely with the leadership, sales, and marketing teams to develop the Aura brand and ensure that we offer a premium set of products that meet the market requirements.”
Simon Jacobs commented “I’m excited to see the results of many months of work to design and develop the Aura brand. As the strapline highlights, you ‘Experience Different’ with Aura with exceptional quality and best-in-class performance, all protected in stylish packaging which is free from single-use plastic and is made from materials that are 100% recyclable, definitely a first for any AV vendor in the market today.”
Simon concluded “We have a brand-new website www.aura-av.com that details the range of products on offer, all of which are available to order via Mayflex. Customers can see their prices and available stock via the Mayflex online shop. There is also a comprehensive PDF catalog which includes educational content to help customers choose the right products for their requirements.”
Mayflex is a leading distributor of converged IP solutions including infrastructure, networking, and electronic security solutions. They use their specialist knowledge and experience to bring together ‘best-in-class’ solutions to create a compatible, feature rich, value for money offering to meet the needs of business types and sizes across all sectors. Their products are sold through a network of system integrators, resellers and installers. They work hard with these partners to ensure their product and technical knowledge is second to none.