Initiatives such as this are a key part of Sonepar's transition towards a more circular economy.
Last week, Sonepar in the USA launched an initiative encouraging customers to make online purchases to rebuild forests.
In a weeklong campaign, all company promotional channels were used to reach the goal of planting 10,000 trees. SVP Vendor Relations Management, Bob Kalkowski stated, "For every mobile or online order, a tree is born." He continued, "We have three goals; to advocate for sustainability, populate forests, and drive digital adoption. This was a fun way to activate our goal of creating ‘clean first’ sustainability advocates among our associates and customers and drive awareness for our world-class digital solutions."
Senior VP of IT and Operations Mike Smith explained, "When COVID-19 began, we invested more heavily in digital, adding a new mobile app and digital toolsets designed alongside our industrial and contractor customers." He continued, "We aimed directly at streamlining the customer processes and eliminating unnecessary steps."
In addition to the Earth Day event, Sonepar in the USA has spent the last two years working with Rubicon to increase their rate of diversion from landfills and disposing of waste materials in the most ecological way.
About Sonepar USA
Sonepar USA is an independent, family-owned company with global market leadership in the B-to-B distribution of electrical, industrial, and safety products, services and solutions. We are a proud member of the Sonepar Group, the world’s largest privately-held electrical distributor. Sonepar entered the US in 1998 and has continued to grow due to strategic acquisitions and organic growth. Today, Sonepar USA is represented by 13 locally managed operating companies with over 700 locations nationwide. For more information, visit soneparusa.com.