A year after its global launch, we spoke with our teams in Finland, Norway, and Sweden about how TRADEFORCE is performing across their markets.

 

In 2020, the Sonepar Group launched its exclusive brand, TRADEFORCE. 

With three core lines, Tools, Safety Equipment, and Installation Materials & Accessories, TRADEFORCE’s mission is to give customers the confidence they need to take on any job, anywhere.

The brand is currently present in ten countries around the world, including the Netherlands, France, Norway, Sweden, Finland, Italy, Brazil, Peru and Belgium.

A year after its global launch, we spoke with our teams in Finland, Norway, and Sweden about how TRADEFORCE is performing across their markets.

Finland launched TRADEFORCE in March 2021 with 17 products, a number which has since grown to 49. In the five months since its launch, the majority of SKU’s have been already re-ordered.

Speaking of the brand’s performance, Sonepar President in Finland, Mika Höijer stated, “We are thrilled to be able to sell Sonepar’s own exclusive brand!​”

Norway, was one of the first countries in Europe to begin selling TRADEFORCE in January 2021. Since then, Sonepar’s customers have welcomed the brand and Managing Director Lars Hamborg, noted the long-term benefits of selling TRADEFORCE.

“Introducing our own brand, was a big shift in strategy for Sonepar in Norway. The initial selection of products has proven to be a success in our region therefore, we ordered a number of new items and have high expectations for the future of this brand.”

Elektroskandia Sverige also began selling TRADEFORCE in January of this year which has since been a huge success in Sweden as President Anders Nordlow commented, “TRADEFORCE is strengthening our product portfolio!"

If you want to find out more, please visit the official TRADEFORCE website at www.buytradeforce.com

About TRADEFORCE

Founded in Australia in 2005, TRADEFORCE grew from a need for equipment that could stand up to the harsh environments and challenging conditions faced by professional contractors. Today, TRADEFORCE supplies a full range of essential protective gear and tools through its global distribution network, giving professionals around the world the confidence they need to take on any job, anywhere. TRADEFORCE is an exclusive brand for Sonepar. TRADEFORCE is currently present in ten countries around the world, including Belgium, Brazil, Finland, France, Italy, the Netherlands, Norway, and Sweden.

 

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