Due to the current crisis, trade show cancellations have led to a sharp rise in visitors to virtual exhibitions.

 

These days businesses are finding more and more innovative ways in which to connect with their customers and show their most recent developments. This year, Routeco partnered with Industry Expo, to create a virtual stand in their exhibition hall, to shed the spotlight on their vendors, technical data, catalogues, videos and upcoming events. Due to the current crisis, trade show cancellations have led to a sharp rise in visitors to virtual exhibitions, and the Industry Expo are currently seeing more than 2000 daily visitors to their site which hosts dozens of companies, who can access the site from anywhere in the world at any time. Routeco's decision to expand its communication strategy to include the virtual exhibition is a natural evolution in its efforts to improve customer service by improving access to information. 

 

Product Marketing Manager for Routeco, Darren Spearing said, "We're excited about the possibilities the virtual stand opens up in terms of 'always on' communication with our customers and the ability to support and promote many of our partners." 

 

You can visit the site here.​

 

About Routeco

Serving industry has been the prime focus of Routeco since 1978. A broad spectrum of industries depend upon us for our unique commitment in providing a comprehensive quality service: from pharmaceutical and food processing to material handling and petrochemicals; from automotive and construction to machine tool and printing. We provide expertise through our regional sales offices to help plan, implement and integrate control, automation and process products in every major industry throughout the UK. Our engineers are constantly being trained to the latest standards and assessed to ensure that we offer our customers the most up-to-date information to enable them to maximise the investment they have made in the technology they have procured from us.

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