Sonepar Deutschland is expanding its previous commitment as co-sponsor and innovation partner, by becoming an official sleeve sponsor of the Borussia Mönchengladbach Football Club in the 2020/21 season.

 

Sonepar Deutschland is expanding its previous commitment as co-sponsor and innovation partner, by becoming an official sleeve sponsor of the Borussia Mönchengladbach Football Club in the 2020/21 season. The Sonepar logo will be seen on the players' sleeves, thereby promoting the Sonepar brand, it is replacing the H Hotels group, who sponsored the club for two years.

Guido Uhle, Head of Procurement and Sponsoring at Borussia said, "Sonepar has been a close partner to Borussia for a long time, and we are very pleased that we are now extending the trusting and good partnership by adding the Sonepar logo to our uniform."  

President Sonepar for the Central and Northern Europe region, Dr. Stefan Stegemann stated, "We have a lot in common between Sonepar and Borussia Mönchengladbach. We share common values, are both always success-oriented and down to earth. Borussia and Sonepar working together is a perfect match, which is why we are happy to extend our already strong partnership into the coming season." He continued, "We have received ten times the return of investment when it comes to advertising equivalents from our partnership thus far. This is a great deal for Sonepar as we have created a stronger bond with the football club, and also its networks and customers.”

Stefan added, "Sonepar Deutschland hopes that this sponsorship will significantly increase their advertising power, as the Sonepar logo will be seen from every camera angle during the course of each match. Furthermore, the German Bundesliga (the Premier League), will be broadcasted worldwide. The sponsorship is currently limited to one season, in order to best assess this kind of advertisement for brand awareness." He concluded, “It is very important for Sonepar to invest in the future. In Germany, we are investing in our ERP system, our warehouse management system, in a new web show, and also in brand awareness. So far it's working out in our favour, and we can't wait to see where this next deal takes us." 

 

About Sonepar Deutschland

Sonepar Deutschland is Germany's leading electrical wholesaler, is has a local presence across Germany in more than 200 locations. Central warehouses are spread across the whole country and, together with a special distribution center for industrial products, ensure that products are available with minimum delay. 

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