TU Boot sailed out on October 17 to inform and inspire Technische Unie customers throughout the Netherlands.
TU Boot is an annual floating exhibition held by Technische Unie, a Sonepar entity based in the Netherlands. The exhibition is an opportunity for suppliers to showcase their innovative solutions and share valuable knowledge with Technische Unie customers. Almost one hundred brands are present this year, with a strong focus on sustainability.
Brand new ship
The event is taking place on board a brand new ship, Blue Rhapsody. With upgraded facilities, more space and an improved layout, the ship offers many new possibilities for Technische Unie and the exhibitors, even featuring its own escape room on the theme of lighting, as well as a Solutions Room in which customers can meet and talk to suppliers. Visitors are also invited to take part in a Sustainability Quiz.
Reliable, Leading, Connecting
With TU Boot, Technische Unie will also be promoting its new payoff, “The Enablers”, and its accompanying core values: “Reliable”, because Technische Unie has been organising the TU Boot event for 37 years; “Leading”, because the company is the only wholesaler to host its own floating exhibition; and “Connecting”, because many of the company’s suppliers provided materials to build the ship.
TU Boot will sail for six weeks and will moor at 21 locations.
For more information: https://www.tuboot.nl/
(photo credits: Mcklin Photography)