The eCommerce platform offers a unique customer experience and is an important pillar of Winterhalter + Fenner's omnichannel strategy.

 

As of May this year, Winterhalter + Fenner opened the digital doors to their new webshop, as well as their remodelled corporate website. Both sites have a modern look and an easy to use infrastructure. The responsive web design ensures an optimised display on mobile devices. In the new assortment structure in the shop, all products are arranged according to their interior fittings and final assembly. A feature which is so far unique in the industry, is the possibility to search with electro-technical jargon to find the right products.

The eCommerce platform offers a unique customer experience and is an important pillar of Winterhalter + Fenner's omnichannel strategy. Philipp Guidetti, Project Manager and Head of Digital Business Development summarized the new shop by stating, "Simple, fast and inspiring. Together with our team, I am delighted to present our customers with a modern web shop with an advanced search function." On the new corporate site, every customer and associate will regularly receive exciting information on Winterhalter + Fenner's core competences, as well as the latest news from the industry.

 

About WInterhalter + Fenner

Winterhalter + Fenner AG is one of the leading electrical wholesalers in Switzerland, made up of more than 450 employees at 15 branches in both German and French-speaking Switzerland and Ticino. Their wide product range includes electro-technical components, installation material, data network products and photovoltaic systems from national and international leading suppliers. Along with thier subsidiaries Dysbox SA, ElectroLAN SA, Electroplast SA and Fabbri SA, we form Sonepar Suisse.

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