Why renew our brand identity?
Today, the Sonepar group launches an ambitious and challenging transformation. This is in response to our customers’ needs and market developments. We now serve our audience in every possible channel, from on-screen to in-person. On-time, in-full delivery and exemplary service is embedded in our DNA. We aim to be a leading pioneer of energy transition. Our associates are guaranteed a thoroughly diverse - and welcomingly inclusive - working environment.
Twenty years after the previous launch, the Sonepar brand is active and successful in 14 countries. We are also present in many more countries across the world through our group companies.
To support our transformation, it is the right time to renew our brand identity. Far more than just a badge, our brand definition signifies who we are, how we behave and what makes our business so distinct and unique.
Our new visual identity
Our brand logo builds on the past, an evolution developed on solid foundations. This identity has a history of success.
The ellipses – the two, interlocking orbits that represent Sonepar unique balance of global scale and local empowerement– have been simplified in order to work powerfully wherever they appear.
There is a balance between the symbol and the spelling out of the Sonepar name.
Sonepar’s new identity is modern, bold and designed to present the brand’s best self in every possible context.
Who we are and what makes us different
Thanks to a unique combination of being family-owned, with a long-term horizon, best-in-class leadership, an engaged workforce and demanding corporate governance, Sonepar has built an undisputed leadership position in business-to-business electrical product distribution, systems and services.
We serve customers around the world with a unique balance of global scale and local empowerment, making their lives and day-to-day operations easier. We invest in cutting-edge supply chain and digital, omni-channel technologies to deliver the highest standard of service to them.
People are essential to our business. We champion difference and diversity. Over-the-counter, online and side-by-side, we value relationships with customers, suppliers and every one of our Sonepar associates. Today, Sonepar is the world number one in sales of energy-efficient products, a leading pioneer of energy transition, making sustainability a priority.
We’re ambitious, driven by entrepreneurial spirit. Our expert advice is combined with more than fifty years of experience. We’re trusted to lead. We are fearlessly competitive, but never lose sight of the need to make a profit to invest in our future.
We strive for unity, not uniformity, synergy, not sameness and agile adaptability in the face of change. Operating with complete integrity, our business behaviour and levels of responsibility set the highest standards.
These many differences make every one of us stronger.
We are Sonepar – Powered by Difference.
Our beliefs and behaviour are founded on strong values. They drive our mission as a business. Every day, we make our customers’ lives easier by providing products, logistics and solutions to construction companies, other industries and utility organizations across the world.
Our customer-centric approach leads to tailor-made solutions. Our attitude is always the same.
Deliver better solutions through proximity and understanding of our customers.
Make customers’ lives easier by bringing the magic of simplicity.
Anticipate needs and deliver improved customer benefits.
Committed to People and the Planet
Celebrate our diversity and inclusivity because collectively we develop better solutions.
Build long-term relationships built on mutual respect.
Champion sustainable practices, driving the clean energy transformation.
Lead by example
Give our best performance in everything we do.
Do what is right, making integrity and ethics the foundation of everything we do.
Encourage the energy transition, inspiring customers and co-workers.
The will to dare
Bring an entrepreneurial approach to the problems we solve.
Dare to push boundaries to accelerate energy transformation.
Always question, always explore.