The Sonepar Brand
The Essence of our Identity
Sonepar is pursuing an ambitious and challenging transformation to support the growth of our activities, driven by the acceleration of global electrification and the development of renewable energies.
The Sonepar Brand is set to leverage our global reach and international presence to better address associates, talents and more widely our stakeholders globally.
The Sonepar Brand model defines and communicates the essence of our identity and answer the questions: Who? What ? Where and Why?
Our Mission
Our mission is to make our customers’ lives easier everyday by selecting and distributing a wide range of electrical products and services in major markets such as industry, building and energy utilities; and providing related services and solutions.
Our business is at the very heart of the electrical ecosystem. As the world leader in the B-to-B distribution of electrical products, we champion a more responsible future, nurture best environmental practices, and encourage the transition to low waste, clean energy solutions.
Our Vision
In a changing world, at Sonepar we are determined to remain the leading B-to-B distributor of electrical products, solutions and related services.
Our ambition is to serve our customers with an omnichannel experience, promoting best-in-class sustainability, and ensuring associates a diverse and inclusive working environment with a unique Purpose.
Our Identity
In 2021, Sonepar launched a new brand identity and reaffirms its values to support the ambitious Group’s transformation. Far more than just a logo, our brand signifies who we are, how we behave, and what makes our business so distinct and unique.
With over 50 years of solid growth, our logo builds on solid foundations. Our identity has a history of success. The ellipses – the two endlessly interlocking orbits – represent Sonepar’s unique balance of global scale and local empowerment.
In 2024, the Sonepar brand is active and successful in 22 countries, and the Group operates in many more countries across the world through a dense network of endorsed brands.
As a decentralized organization, we empower local initiatives. Striking the right balance between local initiatives and global operations is what underpins our business growth. Innovations and best practices are born within our brands – and are then leveraged and rolled out to benefit the whole Group.
We are Powered by Difference
Sonepar has built an undisputed leadership position in business-to-business electrical product distribution, systems, and services thanks to a unique combination of being family-owned, with a long-term horizon, best-in-class leadership, an engaged workforce and demanding corporate governance.
We serve customers around the world with a unique balance of global scale and local empowerment, making their lives and day-to-day operations easier. We invest in cutting-edge supply chain and digital, omnichannel technologies to deliver the highest standard of service to them.
People are essential to our business. We champion difference and diversity. Over-the-counter, online and side-by-side, we value relationships with customers, suppliers and every one of our Sonepar associates. Today, Sonepar is the world number one in sales of energy-efficient products, a leading pioneer of energy transition, making sustainability a priority.
We’re ambitious, driven by entrepreneurial spirit. Our expert advice is combined with more than fifty years of experience. We’re trusted to lead. We are fearlessly competitive, but never lose sight of the need to make a profit to invest in our future.
We strive for unity, not uniformity, synergy, not sameness and agile adaptability in the face of change. Operating with complete integrity, our business behavior and levels of responsibility set the highest standards.
These many differences make every one of us stronger.
We are Sonepar – Powered by Difference.
Our Values
Our beliefs and behavior are founded on strong values. They drive our mission as a business.
Every day, we make our customers’ lives easier by providing products, logistics, and solutions to construction companies, other industries, and utility organizations across the world.
Customer Centric
Committed to People & the Planet
Lead by Example
The Will to Dare
Our Purpose
Powering Progress for Future Generations.
Humankind is facing giant collective challenges. Our purpose is a way to channel all our energy towards these challenges. This is how we will serve the planet and its people for decades to come.
Related Content
Strategy
Sonepar’s strategy plan is driven by the acceleration of global electrification and the development of renewable energies.
Purpose
Sonepar’s Purpose is rooted into its core activities through six impactful, group-wide bold commitments, engaging associates and stakeholders around common initiatives and goals.