Skip navigation
Home Newsroom
2021.08.10 Mayflex’s Excel and Aura Brands Lead the way for Plastic-Free Packaging

Mayflex’s Excel and Aura Brands Lead the way for Plastic-Free Packaging


Mayflex’s exclusive brands, Excel and Aura are leading the way when it comes to the environment. They are the first in the industry for data cabling and AV components to be supplied in plastic-free packaging, saving millions of plastic bags from entering the supply chain each year. 

Aura, the company’s brand of Audio and Visual Cables and Connectivity Products was launched in March 2021. Excel Networking, the copper and optical fibre infrastructure provider, was established in 1997 and last year it became the number one cabling brand in the UK market, with 21% market share. 

Upon the launch of Aura this year, AV Market Manager Simon Jacobs stated, “I’m excited to see the results of many months of work to design and develop the Aura brand.  As the strapline highlights, you ‘Experience Different’ with Aura with exceptional quality and best-in-class performance, all protected in stylish packaging which is free from single-use plastic and is made from materials that are 100% recyclable, definitely a first for any AV vendor in the market today.” 

On the success of Excel, Mayflex Managing Director Andrew Percival stated, “The Excel brand has been built on a foundation of being a quality, premium performance end-to-end infrastructure solution backed by a comprehensive 25-year warranty. Our unrivaled product range that is supported by independent third-party verification, free next-day delivery service, and our drive for a more sustainable supply chain with our plastic-free initiative are just a few of the reasons why more and more customers are choosing Excel.” 

Excel also sponsors the Marine Conservation Society, whose Corporate Partnerships Manager, Katharine Sharp, stated, “We are thrilled to see how far Excel Networking Solutions have come in regards to ditching their single-use plastic packaging. They really have shown dedication to helping reduce their impact on the environment, and their successes will mean our marine environment will be cleaner and our wildlife less affected by plastic as a result. Thank you for your continued passion for our seas and for pushing your business to become greener and cleaner!” 

For more information please visit,, or

About Mayflex 

Mayflex lead the way in the distribution of Converged IP Solutions. We use our specialist knowledge and experience to bring together best in class infrastructure, networking and IP security solutions to create a compatible, feature rich, value for money offering to meet the demanding needs of business types and sizes across all sectors. Working together with VARs, Installers, integrators, and specifiers we provide support through pre-sales, product selection, commercial flexibility and technical know-how to enable the delivery of truly converged solutions which provide businesses with advanced, scalable, cost effective and reliable IP based communications networks and building management systems.