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2023.02.23 Borussia Photo

Sonepar & Borussia Mönchengladbach Football Club to Extend Brand Partnership until 2029


As a jersey sleeve partner of the youth, women’s, and men's teams, but also as an innovation and sustainability partner, Sonepar is proud to support the club for a further six years. There’s also exciting news for gamers: The club’s Esports team is also supported by Sonepar.  

Sonepar and Borussia have been working together for more than a decade now. Sonepar has been Borussia’s innovation partner since 2019 and has featured on the club's shirt sleeves since the 2020/21 season. 

The partnership with the Sonepar was extended to the women’s and youth teams in summer 2022. “The long-term extension of our partnership is proof that we share common values and want to work towards our goals together. This constantly developing commitment is now reflected in our important social and ecological responsibilities,” said Borussia’s Managing Director Stephan Schippers. 

Sonepar is also an innovation and sustainability partner of the club, Guido Ulhe, Borussia’s Sponsorship Director stated, “The extension of our partnership is the result of lasting and successful collaboration. Sonepar and Borussia have a broad base of values on which we want to responsibly shape the future, together.”  

Dieter Lautz, Managing Director of Sales, Sonepar in Germany, said, “We are delighted that we have been able to extend our commitment once again. Sustainability is key for Sonepar, because as an electrical wholesaler we can positively affect the energy industry. As an innovation and sustainability partner of Borussia Mönchengladbach, we promote a modern and sustainable society.” 

The Sonepar Group has steadily built up a leading position in the German market over the last 50 years. Serving its customers from the electrical, industry, and commerce trades via its online shop and over the counter at over 200 branches, Sonepar provides individual and logistics services for its customers in Germany, as well as offering high-quality electrical products and system solutions for its partners. 

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