Omnichannel Experience

Our customers have different preferences when it comes to engaging with us.

We are building a seamless, synchronized experience across all channels – putting the power in the hands of the customer to choose which method works best for them.

Our omnichannel platform has been built at Group level, ensuring the resilience needed for high-frequency commerce. But it’s also flexible enough to be adapted locally – because delivering better solutions through proximity to our customers is central to what we do.

Sonepar's omnichannel platform makes our customers' and associates' lives easier – easier to interact, easier to buy or return products, and easier to arrange financing.

Our Digital Factory is the result of an innovative strategy, co-created in 2020 with our partner Publicis Sapient, the digital transformation arm of Publicis Groupe. The Digital Factory develops digital services, including the Group's global omnichannel platform (Spark). It aims to improve and modernize the customer experience. Sonepar Chief Transformation Officer Jérémie Profeta spoke of this successful collaboration, stating, “With Publicis Sapient, we've been able to speak with one voice and act as one team. Together, we have embarked on this extraordinary journey to become the first global B2B electrical distributor providing a fully digitalized and synchronized omnichannel experience to all customers.”

Today, this joint team includes over 300 engineers from 15 nationalities.

As customers and in a single, central location: Sonepar's Data Lake. The scope for data collection is vast, covering costs and prices, volumes, timing, returns, and more.

As the data lake grows, it also provides insights into patterns and trends, behaviors, and motivating factors. It can even help automate processes such as taking inventories and both streamlining and anticipating challenges related to shipping logistics.

As we embrace our transformation to become a truly digital enterprise, the value and importance of our data grow. That’s why, more than ever, protecting data is one of our highest priorities. We see cybersecurity as the responsibility of all our associates, whatever their role.

As with protecting anything of value, there must be relentless diligence and distinct processes in place, taking a methodical approach toward constant improvement and protection.

Cyber threats are constantly evolving and becoming more sophisticated, and so too must the measures we use to protect against them. As a result, we are clear that, as our commitment to digital evolution progresses, our commitment to cybersecurity will progress in equal measure.