Skip navigation
Home Newsroom
2021.01.28 President of Sonepar in Brazil, Yannick Laporte, Shares Visions for 2021

President of Sonepar in Brazil, Yannick Laporte, Shares Visions for 2021


Even with the adverse conditions of 2020, President of Sonepar in Brazil, Yannick Laporte sent a message of well-wishes all associates at the start of the new year, and reminded them that the company closed 2020 with many reasons to celebrate.

Looking towards what lies ahead for the company, Yannick shared, “We have successfully concluded the merger of Dimensional and DW in the end of the year, resulting in a well structured new company, ready to develop and expand its national sales of solutions in electrical materials, PPEs and services. Alongside Nortel, a generalist company and national leader on the MRO market, and Eletronor, a Rockwell Automation leader company in the south region, we have now three important enterprises in Brazil, all of them very prepared to supply differentiated and added value solutions and experiences for our customers. This will be another year full of great challenges and achievements for Sonepar.”

Yannick also reinforced the key projects that underpin this vision by concluding, "Following our Impact strategic plan, we will continue our digital acceleration, drive sustainability actions, and promote ambitious capacity building and diversity programs in the company."

About Sonepar in Brazil

Sonepar is an independent family-owned company with national market leadership in B-to-B distribution of electrical products, solutions and related services, with operations in Brazil since 2001, Assisting customers in a wide range of markets and drawing on the skill and passion of its 1.800 employees, Sonepar in Brazil reported R$ 1,33 billion sales in 2019. Through a network of four operating companies (Dimensional DW, Eletronor, Etil and Nortel), 72 branches, eight distribution centers, and the digital solutions developed, Sonepar delivers greater service and enhanced customer relations every day. Sonepar’s ambition is to be 'La Référence' - the standard-setter for all its stakeholders.