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2021.12.17 Sonepar Launches TRADEFORCE in Spain

Sonepar Launches TRADEFORCE in Spain


In September, Sonepar CEO Philippe Delpech officially launched Sonepar’s two exclusive brands, LIT by Cardi and TRADEFORCE on a global scale. Following the launch, TRADEFORCE has now arrived in Spain.

This week, Sonepar has officially introduced TRADEFORCE products at all its 117 points of sale and online sales channels in Spain. With three core lines, Tools, Safety Equipment, and Installation Materials & Accessories, TRADEFORCE’s mission is to give customers the confidence they need to take on any job, anywhere. 

"We have introduced Sonepar's exclusive brand that has the ambition to become the reference in tools and safety equipment. The initial range consists of simple products, that are used daily by our customers. Through TRADEFORCE, we will be able to better satisfy our customers' need for this type of product." Jean Cyrille Verspieren, President of Sonepar in Spain 

The initial range of hand tools, VDE tools, and batteries will later be included with more personal protection products and installation materials, always in accordance with the philosophy of this new brand that is exclusively present at Sonepar to equip professionals with the tools to take on 'Any Job, Anywhere.' "We have seen how TRADEFORCE performs in other countries where Sonepar operates, and its reception has been a huge success,” Jean-Cyrille asserted. 

“In addition, TRADEFORCE also cares about the environment and ergonomics in its designs. For this reason, the packaging is 100% biodegradable and reusable, and it designs its products always with the user's comfort in mind," commented Diego Barriuso, Director of Energy & Tradeforce at Sonepar in Spain. 

At the official launch last Thursday, a special event was held at the Leganés branch in Madrid, where members of Sonepar in Spain's executive committee were in attendance, as well as Patrick Salvadori, President Sonepar Western Europe & South America; Pierre Petit, SVP Finance Sonepar Western Europe & South America. 

Founded in Australia in 2005, TRADEFORCE started its life serving professional contractors working in some of the most challenging and varied conditions on the planet. The brand currently sells more than 300 products and by the end of 2021, the brand is expected to be present in 15 countries.