After the global launch of exclusive brands TRADEFORCE and LIT by Cardi in September, last month, Sonepar introduced both brands in Switzerland.
The high-quality products from LIT by Cardi complement the lighting sector's current range, while TRADEFORCE ensures an even broader choice for professional tools and accessories, for customers to take on any job, anywhere. As of last month, the two lines are available online at sonepar.ch and in Sonepar’s 14 branches across the country.
David von Ow, President of Sonepar in Switzerland is confident in the success of the two lines in Switzerland, stating, "The launch of TRADEFORCE and LIT by Cardi reinforces our customer focus and complements the range of our strategic suppliers. Our first-class service and optimized supply chain mean we can meet all our customers' project requirements, creating great added value for our demanding clientele in an increasingly complex world."
Marcel Helbling, Head of Product Management, commended the product teams' collaboration, adding, "We are very pleased with the successful launch. A highly motivated team from various departments brought enthusiasm and passion to the launch.
The official launch was supported with cross-media activities, including a press release, PR reports, newsletters, and an article in the company's customer magazine. Sonepar's own, carefully designed landing page on sonepar.ch was pivotal to the launch, supported with individually coordinated advertising materials in store.
The uncertainty of the Covid-19 situation precluded launch events. However, with the immediate influx of orders via Switzerland's app and webshop at around 80%, online presence proved to be just as valuable. Sonepar is positive about the initial launch of the new brands and is looking forward to expanding the range this summer along with a communication campaign highlighting additional promotions throughout the year.
About Sonepar in Switzerland
Sonepar Suisse is an independent French family-owned company and is one of the leading firms in B-to-B distribution of electrical products, solutions and related services. Following the motto "think global, act Sonepar", we have an extensive presence across Switzerland. More than 450 of our employees at 14 locations in German, French and Italian-speaking Switzerland provide outstanding service. Together with Dysbox SA, ElectroLAN SA, Electroplast SA, Fabbri SA and Winterhalter + Fenner AG, we form Sonepar Switzerland and are part of the French Sonepar group, which is present in more than 48 countries and employs some 48,000 associates.