From October 6-8 2026, The Riyadh Air Metropolitano Stadium in Madrid provided the perfect setting for Sonepar to bring customers, suppliers and industry professionals together for PowerON, its first national customer event, welcoming more than 6,000 visitors and 56 exhibitors.
Held as Sonepar celebrates 40 years in Spain, the three-day event brought together the Spanish electrical ecosystem around innovation, collaboration and the markets shaping the industry’s future.
By bringing together industry key players and experts, Sonepar showcased its leading position in the Spanish market through product demonstrations, dedicated areas covering digitalization, sustainability and talent development, technical workshops, and nine roundtable discussions structured around three themes: Electrification, Connected Solutions, and Sustainability.
Bárbara García Florén, President Sonepar Spain, commented, “After three days of PowerON, I am left above all with the conversations, meetings and ideas shared with so many players in our sector. A sector that is undergoing an extraordinary transformation and in which we have many opportunities ahead of us.”
PowerON brought Sonepar’s transformation journey closer to customers, as the business continues to strengthen its digital capabilities through the ongoing deployment of Sonepar’s omnichannel platform, and the modernization of its supply chain, futher supporting customer success and sustainable growth.
Forty years after Sonepar established its presence in Spain, PowerON marked both a celebration and a milestone, bringing customers, suppliers and teams together while setting the direction for the next chapter of Sonepar in Spain.