As of this year, Elektroskandia Sverige has become an Official Partner of the Gothia Cup, a partnership based on shared values and a strong commitment to society.
Since its inception in 1975, Gothia Cup has developed into the world's largest and most international youth football cup. Every year, around 1700 teams from 80 nations participate and play 4500 matches on 110 pitches.
Anders Nordlöw, President of Elektroskandia Sverige, explains the background to the partnership, “We want to be visible in a public context and actively contribute to something that is different from our industry, but still focuses on the values we as a company stand for." He continued, "The collaboration with Gothia Cup suits us perfectly. It is a strong brand with a wide reach, they work with young people who are our future and share our approach to four of the Global Goals - good health and well-being, gender equality, reducing inequality and combating climate change. We see this partnership as part of our sustainability work, an area in which Elektroskandia is at the forefront."
Thomas Anderson, Director of Sales, Gothia Cup added, “We are very proud of the partnership with Elektroskandia, a partnership that largely focuses on the tournament's sustainability work. In this field, it is crucial to have credible partners like Elektroskandia, who genuinely want to be involved in developing this work together with us, so that together we can offer our future generations a sustainable society."
Elektroskandia's ambition is a long-term collaboration in which it will involve its entire organization with activities at both central and local level in all regions of Sweden.
Elektroskandia's Head of Marketing Communications Kjell Roman, explains, "We are really looking forward to the partnership with Gothia Cup and the tournament's ability to engage very many people while giving Elektroskandia the opportunity to contribute positively to the society in which we operate."